김호의 쿨 커뮤니케이션 :: 디지털 PR 리포트

Web 2.0시대에 PR실무자들에게 새로운 PR의 환경에 익숙해질 수 있도록 가이드를 제공하는 사이트가 새로 출발해 소개해드립니다. PR News에서 3월 13일 발표한 디지털 PR 리포트
사이트가 그것입니다. 메뉴에 보시면 Digital PR Guide가 있습니다. 새로운 환경을 이해하기 쉽게 online journalism에서 blog, citizen journalism등에 대한 링크가 걸려있습니다. 한 번 방문해보시길. 아래는 디지털 PR리포트 출시 관련 보도자료입니다.

PR NEWS and Medialink Launch Digital PR Report Online

ROCKVILLE, MD, March 13, 2007 -- PR News and industry partner Medialink Worldwide Incorporated (Nasdaq: MDLK), a global media services company, have launched a one-of-a-kind microsite dedicated to providing PR professionals with communications strategies surrounding Web 2.0, from video-based PR campaigns to leveraging brands within online communities.

The Digital PR Report, a publication of industry leader PR News, is an online PR portal that will explain complicated issues surrounding new media platforms and offer strategies and tactics for communicating and managing reputation online.

The launch of the PR News’ Digital PR Report, at www.prnewsonline.com/digitalpr, includes how-to articles, opinion pieces, case studies and more written by PR News’ editorial staff and other key thought leaders in communications and online media. A sample of articles on the Digital PR Report include:

Communicating In An Alternate Reality: Second Life Paves Way
Score Online PR Success with Video
How To Manage Media Relations When The 'Journalist' Is A Blogger
Creating a Social Media News Release

“The Digital PR Report is responding to a PR community that is hungry for information on how to better leverage their brands and reputations in the increasingly confusing Web 2.0,” says Diane Schwartz, VP and Group Publisher of PR News. “We’re excited to be working with our partner, Medialink, to provide communications professionals with the most reliable information on this critical topic.”

Counting Fortune 500 companies and leading public relations and public affairs firms among its 1,000 clients, Medialink taps into its two decades-long experience as a global producer and distributor of PR and marketing video and audio to help educate professional communicators on how current broadcast and broadband media can be harnessed for targeted and relevant audience impact. Applications for Web video; digital newsrooms and archives; social media; viral and search engine marketing, and mobile communications are among the many that will be explained in the form of case studies, white papers and interactive forums.

“As audiences seek more relevance and greater control in their media consumption, Medialink is empowering public relations professionals to appreciate their modern roles as content providers and publishers in a what is rapidly becoming a disintermediated world,” said Mary C. Buhay, Senior Vice President of Corporate Communications for Medialink. “By combining the power of PR News’ robust platform and Medialink’s unmatched reputation in digital media production and distribution, we are creating a unique online community where communications professionals may obtain and share information required to master Web 2.0 trends and techniques.”

The Digital PR Report will be updated regularly with how-to articles, research snapshots, white papers, best practices articles, video case studies and more.

About PR News

Now in its 63rd year, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. The Digital PR Report, at www.prnewsonline.com, is one of many news resources and services provided by PR News. Other programs include the PR News Press Guidebooks covering Top Case Studies, Media Training, CSR, Measurement and more; PR News Webinars; the Platinum PR and PR People Awards; CSR Awards and the Nonprofit PR Awards. For information on PR News, visit www.prnewsonline.com.

About Medialink

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiary, Teletrax, Medialink also provides global television tracking and media asset management services to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).