블로깅과 WOM에 대해서, Dell등의 사례 등을 언급하며 잘 정리하여 설명하고 있습니다. PR에 관심있는 분들께서는 조금 길어도 읽어볼만한 글인 것 같습니다. 마지막 문단 중 일부를 아래 옮깁니다.
"It is safe to say that the computer age is definitely changing the way people shop, buy, judge products and services, as well as interacting with each other and businesses.With information so readily available to the average person, people in marketing, advertising, public relations have to work harder to get their word out, because the general public is playing an even bigger role in shaping how businesses operate..."
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