“현대 비즈니스 아젠다를 꿰뚫는 획기적인 아이디어(Breakthrough Ideas for Today’s Business Agenda)” -하버드 비즈니스 리뷰

“75권의 가장 스마트한 비즈니스 저서(75 Smartest Business Books)”로 선정

-Fortune

“만약 모든 것을 협상이라는 선상에서 놓고 본다면, 로버트 치알디니 박사 이외에 조언을 구할 사람을 생각하기 힘들다” -톰 피터스(Tom Peters)

"이 세상에는 경영자가 '반드시 읽어야 할 책이 있다. 또 어떤 책은 마케터가, 영업직에 있는 사람이, 프로그래머가 반드시 읽어야 할 책이 있다. 그리고 이 세상에는 모든 사람이 반드시 읽어야 할 몇 권의 책이 있다. 그 중의 하나는 바로 로버트 치알디니 박사의 <설득의 심리학>이다...솔직히 이 책을 읽고도 당신이 더 나은 사람(사업가로서)이 되지 않는다면 난 매우 놀랄 것이다." -기 가와사키(Guy Kawasaki)

Mr. Andrews, If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith. Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write. Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes. But there is a major political, community, religious, and business effort underway, that includes FedEx, to transform that area. We’re hopeful that over time, our city will have a better “face” to present to visitors. James, everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut … which we wholeheartedly support because it continued the tradition established by Mr. Smith of doing whatever it takes to protect jobs. Considering that we just entered the second year of a U.S. recession, and we are experiencing significant business loss due to the global economic downturn, many of my peers and I question the expense of paying Ketchum to produce the video open for today’s event; work that could have been achieved by internal, award-winning professionals with decades of experience in television production. Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications.

(Source: http://www.davidhenderson.com/2009/01/2 ··· encer%2F)