오늘 올린 글을 보고 친구로부터 spin을 감시하는 흥미로운 기구와 웹사이트를 소개받았습니다.
1. 하나는 Spin of the Day(www.prwatch.org/spin)를 운영하는 Center for Media and Democracy라는 곳입니다. 예를 들어, 지난 5월 23일자 Spin of the Day는 <Big Fat Lies>라는 제목으로 한 레스토랑 체인이 자신들의 요리 중 하나가 500칼로리에 6그램의 지방(fat)이 있다고 말해놓았지만, 실제로는 1,022칼로리에 49그램의 지방이 있다는 점을 파헤친 기사를 소개하고 있습니다. 결국, 거짓말로 spin을 했다는 점을 고발하고 있는 것이지요.
2. 또 한 군데는 SPINWATCH라는 그룹입니다. 이 독립기구는 현대사회에서 잘못된 public relations와 spin을 감시하는 역할을 한다고 소개하고 있습니다. 자신들에 대한 소개 중 What is Spinwatch?와 Tell me more about spin 부분을 옮겨 봅니다. 우리사회에서도, 언젠가 이런 NGO가 출현하지 않을까 싶습니다... PR이 더 힏들어질 수 있는 부분도 있겠지만, 성숙한 사회에서는 이러한 기구의 필요성이 있다고 봅니다.
Spinwatch is an independent non-profit making organisation which monitors the role of public relations and spin in contemporary society. Spinwatch was founded in 2004 and promotes greater understanding of the role of PR, propaganda and lobbying through its website (http://www.spinwatch.org) and through other outreach and campaigning activities, including media appearances, book and pamphlet writing, 'Spinwalks' and investigative reporting.
Both Government and corporate propaganda are increasingly seen as a serious problem that is undermining trust in democracy. A survey (September 2004) by the Committee on Standards in Public Life found that 70% of people no longer expect Government ministers to tell them the truth.
But it is not just political spin that is undermining democracy, corporate spin plays a key role too. The UK has the world’s second biggest PR industry that has grown over eleven-fold in real terms in the last twenty years (Miller and Dinan 2000). In the UK there are over 55,000 people who work in PR with an estimated turnover of over £1 billion. Little is known about their lobbying activities in the UK or the PR activities of their clients as no progressive organisation routinely tracked the PR activities of the food, drink, chemical, pharmaceutical, biotech and oil industries. Hence SpinWatch. If you want to support our work please do so.
댓글을 달아 주세요